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Sarim and his Blinds


Who is Sarim Akhtar?

We are so excited to be working with Sarim Akhtar on a Blinds collaboration. Sarim is known world-wide for his attendance at the world cup cricket match at the County Ground in Taunton, when Australia faced Pakistan. His disappointed reaction to the cricket went viral on social media in 2019, since then he has been made into a meme of frustration.


The Collaboration

Over the Black Friday weekend, we have a sale of 15% off select products in honor of our collaboration with Sarim. Click here to head to our sale and turn your frown upside down.


The Allusion Blinds

Sarim has collaborated with us on our stunning Allusion Blinds. Allusion Blinds have both blockout and sheer options, making them the perfect choice of any large window or door opening. Simply twist the wand to alternate between blockout and sheer options. Our blinds are all made to measure and reach up to 5m wide. Sarim chose the Allusion blinds in the colour ‘soft grey’, they have turned his frown upside down. Here is what Sarim has to say about our allusion blinds…


“As soon as my wife and I first saw the allusion blinds at the Base Furnishing showroom for the first time, we were sold. It ticked all the boxes when it came to looking smart and elegant, and is also supremely functional by providing both privacy and sunblock flexibly according to my requirements. Supremely happy that we made the choice to go for these kind of unique blinds. Thanks Base Furnishing!” – Sarim Akhtar


The Video

We filmed a short video of Sarim and the process of putting up his striking new Allusion blinds. Watch the video here

We will be posting more content with Sarim in the future. To stay up to date with this and to see more of Sarim, follow us on our social media…





If you’re interested in our Allusion Blinds, please contact or give us a call on 020 9881 9700.

Call us on 020 8991 9700 or enquire here
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