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Furnishing a Concierge to Create a Lasting Impression

Concierge areas are a staple of modern, flagship BTR developments. A well-appointed communal area can go a long way in attracting tenants from your target demographic. First impressions may not be everything, but they do help to set the tone. Presenting a welcoming and sophisticated living environment will impress your visitors from the moment they step through the front door.

Aside from being experts at furnishing rental homes, Base Furnishings can also create alluring concierge areas for any development. Our bespoke approach ensures these spaces are furnished with precision, blending functionality with aesthetics to captivate visitors and ensure your development stands out from the competition.

To showcase our approach, we would like to highlight a concierge which we furnished recently for Populo Living at their flagship Plaistow Hub development. The project offers 182 homes to Newham residents in the form of one, two and three-bedroom flats, spread out between two buildings – 23 and 15 floors high.

The Client:


Populo is Newham Council’s wholly owned housing company. With an eye on the long term they build environmentally friendly, community-focused developments. They adhere to the highest standards of design and attention to detail. Keeping Populo’s mission in mind, Base Furnishings strove to provide a concierge that matched our client’s ambition.


Our Design Philosophy:


We set out to create a captivating aesthetic that would capture and exhibit the vibrant energy of Plaistow Hub and its up-and-coming surrounding area. The palate is rich with green and cream hues that infuse the space with a sense of vitality and warmth. These refreshing tones create an inviting ambience and strike a calm contrast with the busy London streets. The tone is set straight away, positioning the development as a place to live, relax and have fun.

Our furniture complements the colour scheme. The pieces are carefully selected for their durability and timeless elegance. They are upholstered in fabrics designed to withstand the high traffic of a communal area and were strategically arranged to optimise space and encourage social interaction. Woven textures and wooden accents add a touch of organic charm and infuse the area with character.


We selected the décor with an emphasis on natural elements such as plants to further enhance the atmosphere. We strove to foster a connection with nature and promote a sense of well-being. Each element of the design was meticulously curated to create a harmonious and inviting ambience that would be instantly palpable to visitors.

To learn more about our comprehensive range of furniture and services for BTR contact us online or call us at 020 8991 9700. Let Base Furnishings transform your reception area into a welcoming and stylish space that leaves a lasting impression.

Call us on 020 8991 9700 or enquire here
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