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London's Top Serviced Apartment Hotspots

Find out the best areas in London for setting up a serviced apartment! These are some of the hotspots that travellers are looking to visit due to their location, amenities and tourist attractions.

Serviced apartments are one of the backbones of London’s Hospitality industry. In recent years they have disrupted and transformed the market, offering affordable and flexible accommodation for business and leisure alike. Online companies like AirBNB have championed holiday lets and streamlined the user booking experience, providing platforms for small businesses to reach global markets. The desire for serviced apartments is growing rapidly and new businesses are opening to capture this customer demand.

We have identified a group of areas around London that we have noticed are in high demand. If you are looking to open up your own holiday let or to expand your existing business, we think those areas would be worth taking a look at:

1. Canary Wharf – This area has been transforming rapidly over the past decade. New apartment blocks, restaurants and shopping centres have started popping up, turning this business district into a bustling residential centre as well. Other bonuses of this area include:


  • Good connections to the rest of London via the DLR and the Jubilee and Elizabeth lines
  • Proximity to London City Airport, which is beneficial for business travellers
  • Nearby large event centres like O2 and ExCeL
  • Perfect area for business travellers searching for short to mid-term accommodation

2. Richmond – Located in zone 4 this area offers an escape from the hustle and bustle of the city of London as well as:


  • Proximity to parks and green spaces such as Kew Gardens and Richmond Park, making it ideal for families on holiday
  • It is close to Twickenham Stadium which hosts large concerts and Rugby games every year
  • Good connections to the city via trains to Waterloo
  • Proximity to Heathrow Airport, making the area great for international tourists or business travellers who don’t want to get too far into the city.

3. Shoreditch – It is one of London’s hotspots for artsy, young people. It has a thriving street art scene and offers a wide range of trendy cafes, bars and Michelin-star restaurants. It’s also good for its:


  • Closeness to Liverpool Street station and the City business district
  • Vibrant nightlife and an abundance of entertainment options
  • It is the ideal location for younger tourists looking to experience the trendy side of London
  • It is good for business travellers who want to enjoy the City’s nightlife and are looking for short to mid-term accommodation

4. Southwark – Nestled just south of the river Thames this borough is home to its very own smaller business district. It is also a part of the London South Bank tourist area, which offers many tourist attractions. Southwark is:


  • Great for first-time visitors, because of its proximity to attractions at Westminster, the South Bank and Tower Hamlets
  • A good area for commuting to both the City and Canary Wharf, which also hosts its own business district focused on accounting and consultancy
  • Close to Gatwick Airport via London Bridge station
  • Great for leisure tourists and business travellers alike

5. Bayswater – Located just north of Hyde Park this area has lots of potential due to its proximity to many of central London’s chief attractions. Even though it is in Zone 1, the area has managed to avoid being overcrowded and offers refuge to those who seek to avoid areas of heavy traffic. It is:


  • Just next to Oxford Street – UK’s prime shopping destination
  • Ideal for family tourists who like a calm area which is still close to destinations in central London
  • Close to Hyde Park and South Kensington museums which are busy all year round
  • Next to Paddington and well connected to other parts of the UK and Heathrow


6. Soho – The heart of London’s cultural scene, this area offers an unparalleled variety of entertainment options. It is home to some of the busiest tourist spots in Europe and a mixture of large multinational companies’ UK offices. Soho is ideal to invest in because of its:

  • Proximity to the West End and the most famous musicals which London has to offer
  • Exceptional shopping and tourism opportunities at Piccadilly, Leicester Square and Covent Garden
  • Location which is ideal for travellers who come for shopping, entertainment and the rich nightlife
  • Host of multinational businesses


7. Investing outside of London  In recent years there has been real growth in tourism to small towns just outside of London. They are easy to get to and easy to reach the city from. Counties such as Surrey and Buckinghamshire have proven to be heavens for weekend trips by Londoners looking to get out of the city for a night or two.


With the recent increase in train services from small commuter towns and the opening of the Elizabeth Line, many tiny population centres have seen an increase in house construction. Since they are all outside the bounds of Greater London they do not fall under the purview of the 90 days rule which serviced apartments in the city have to abide by.


Investing in one of these areas can bring you lots of tourists from the city or business travellers who prefer the rural life, but also need a good connection for travelling into the office a few days a week.

At Base Furnishings we understand what it takes to create an appealing serviced apartment. We offer turnkey solutions for people looking to set up their properties and have them ready for the market. We have a design service with an expansive portfolio that will help you optimise the space you have and find the correct furniture for the aesthetic and budget you are aiming for. We provide a wide range of comfortable and durable furniture that is hand-picked for supplying serviced accommodation businesses. We offer a delivery service that will unpack and assemble your order and can also get rid of old furniture for you. We have a replenishment service that can replace your old mattresses, sofas and other furniture in need of refreshing. We offer bedding and kitchen packages and can stock you up on any essentials you need, all in one place.

Take a look at the services we have to offer HERE

Call us on 020 8991 9700 or enquire here
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