Great showhomes don’t just present a property, they tell a story that buyers and renters feel the moment they step inside.
Great showhomes don’t just present a property, they tell a story that buyers and renters feel the moment they step inside. They serve as the cornerstone of successful property marketing – where potential buyers and investors see the true potential of a development. That’s why it’s essential to work with professionals like Base Furnishings to ensure you make the most out of your project. Our design team approaches each showhome with meticulous attention to detail, creating interiors that not only showcase the property's potential but also resonate with target demographics and drive sales.
While showhomes sit alongside our larger work in furniture supply and property outfitting, they remain one of the most powerful tools in our portfolio. They let us demonstrate how professional styling can lift a property’s value, strengthen marketing potential and help developments stand out in a competitive London and UK housing market. To truly capture each showhome’s look, we offer professional photography and share the images with our clients to use for online listing and website use. You can learn more about our showhome process here.
Here are our favourite showhome projects from 2025, showcasing the breadth and versatility of our interior design and furnishing expertise across London's diverse property landscape.
This central London showhome scheme is modern, homey and filled with warm neutrals, walnut finishes and creamy tones that reflect the character of its affluent Marble Arch location near Oxford Street. The interiors balance calm sophistication with distinctive character, showcasing the type of refined city living that appeals to buyers and renters.
What made this project particularly exciting was the range of units – from a compact studio to spacious multi-bedroom flats. This variety allowed our designers to demonstrate how a unified design language can be adapted seamlessly across different layouts and sizes, maintaining brand consistency while responding to each unit's specific spatial requirements. The calm palette remains consistent throughout, yet each room stands out through thoughtful details.
We also supplied comprehensive window dressings throughout the development, including bespoke curtains and made-to-measure blinds tailored to complement each room's functional needs. The result is a showhome scheme that successfully communicates luxury and comfort.
At North Kensington Gate, by A Way of Living, we furnished 110 BTR units designed for modern city living. Our approach to this BTR showhome focused on showcasing the seamless move-in experience residents should expect. The interiors feature functional, practical furniture built to withstand the demands of rental living while maintaining a fresh, contemporary aesthetic. Clean lines, restrained colour palettes and smart space planning create a foundation that residents can easily personalise. Light, space and usability take priority, making these flats ideal for young professionals seeking a modern London lifestyle that feels both flexible and comfortable, whether you are a remote worker requiring home office space or a social butterfly who prioritises hosting and entertaining.
North Kensington Gate exemplifies how showhomes for rental developments differ from sales properties. Rather than showcasing a complete, styled lifestyle, we present a sophisticated foundation that allows prospective tenants to envision their own lives unfolding in the space. This approach has proven highly effective in BTR marketing, where the goal is long-term tenant satisfaction and retention.
This stunning London townhouse showhome celebrates the warmth and character of traditional architecture. It embraces a warm autumnal palette with classic details that create a lived in yet beautifully maintained atmosphere. The colour palette draws inspiration from autumn's rich tones: burnt oranges, deep reds and warm browns that create an immediately inviting atmosphere. These earthy hues work harmoniously with the property's existing period features, enhancing rather than competing with original architectural details.
The showstopping centrepiece is an impressive marble dining table in the living area. This statement piece perfectly encapsulates our approach: furniture that's both beautiful and functional, creating memorable moments that help buyers envision their future life in the space.
This scheme shows how thoughtful furniture selection can strengthen the character of older London properties by blending modern comfort with timeless details.
Located in a major regeneration area, this Build to Rent showhome celebrates transformation and community renewal through bold interior design. It is designed to appeal to a specific demographic: young professionals and couples seeking easy travel to central London with the affordability of medium-town living.
Our design response embraces vibrant colours and youthful energy. The living areas feature soft, rounded furniture that feels comfortable, with bohemian-inspired touches that add personality without overwhelming the space. The colour palette is deliberately uplifting – celebrating the positive change the regeneration brings to the area.
The success of this project lies in how effectively it communicates the development's value proposition. Prospective tenants immediately understand the lifestyle on offer: contemporary, affordable city living with excellent transport links, surrounded by a community experiencing positive transformation.
The Crofton show flat showcases creative styling and fashion-forward furniture with a fun twist.
The interiors take inspiration from contemporary design trends, incorporating statement pieces that spark conversation and create memorable viewing experiences. The living area features an eye-catching duo of coffee tables – one in rich black wood with distinctive rounded legs, the other in translucent pink acrylic.
Balance comes through grounding elements: the sideboard, TV unit and dining table feature light wood finishes that provide warmth and contrast against the bolder accent pieces. This interplay between statement and foundation furniture creates visual interest.
The bedrooms showcase luxurious comfort with sumptuous velvet fabrics and oversized headboards that add a touch of opulence. These elements elevate the spaces, signalling quality and indulgence that buyers associate with premium properties.
The Crofton demonstrates how showhomes can mix trend-led design with comfortable liveability while highlighting the full potential of a property for buyers and renters.
These five projects represent just a fraction of the showhome work Base Furnishings delivers across London, the Home Counties and throughout the UK. Whether you're developing Build to Rent schemes, luxury residential properties, serviced apartments or regeneration projects, our team brings comprehensive expertise in creating interiors that sell.
Our showhome services include:
• Bespoke interior design tailored to target demographics
• Complete furniture supply and installation
• Window dressings including curtains, blinds and shutters
• Decorative accessories and styling
• Professional photography to maximise marketing impact
• Project management from concept to completion
We work with property developers, BTR operators, estate agents and private landlords to create showhomes that generate results. Our furniture is carefully selected for both aesthetic appeal and durability, ensuring show properties remain consistently appealing throughout extended marketing periods.
