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Asad is the Director and Co-Founder of Base Furnishing, which he established with Co-Founder Hayley in 2010. With nearly 30 years of experience in the furniture industry, Asad has played a pivotal role in the growth and success of the company, building it from the ground with a team of talented individuals.

As the Director of the company, Asad brings a wealth of knowledge and expertise to the business. During his AAT and ACCA studies, he spent several years working as a Financial Controller and Finance Director for leading furniture companies in the UK. His accounting experience brings a depth of financial expertise to the business. He has a proven track record in managing financial operations, driving growth and profitability, and ensuring compliance with regulations and standards that have helped Base Furnishings become a trusted name in the furniture industry.

Apart from his professional accomplishments, Asad is also a talented tea sommelier, having discovered his passion for the hot beverage at the age of 18. He shares his knowledge and skills of how to make a great cup of tea with his team, ensuring everyone can enjoy delicious tea while working.

Asad’s dedication to excellence in all aspects of his life is evident in his work at Base Furnishings, where he continues to build a company that is committed to delivering exceptional quality and service to its customers.

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